THE STRATEGIC SYSTEMS PARTNER FOR FOUNDERS WHO WANT TO SCALE SMARTER
Your business
should just... gel.
Smart systems. Strategic support.
You’ve built something great, now let’s make it grow.
THE STRATEGIC SYSTEMS PARTNER FOR FOUNDERS WHO WANT TO SCALE SMARTER
Your business
should just... gel.
Smart systems. Strategic support.
You’ve built something great,
now let’s make it grow.
100+ businesses transformed
1000+ hours saved
100,000+ leads generated
We build the systems and strategy that make growth actually work.
Most founders waste hours trying to piece together the right tools, automations, and marketing plans - instead of just running their business.
At GEL, we audit your setup, fix what’s slowing you down, and build custom systems that plug straight into your goals.
No messing around, no tech headaches - just structure, strategy, and execution that move you forward.
We don't sell services, we partner with founders.
We build long-term systems that grow with you.
Whether it’s your CRM, automation stack, or marketing engine, we’re in it for the strategy, not just the setup.
We get founders. We get growth. And we get results.
Some of Our Recent
System & Strategy Builds
We’ve helped founders, agencies, and creators streamline operations, simplify their marketing, and scale sustainably - all through custom-built systems that just work.
Why GEL is Different
Seamless Process
From audit to implementation, we build everything around how you actually work.
Strategic + Creative Thinking
You get both, the systems that make your business run and the marketing to grow it.
Ongoing Partnership
We don’t disappear after setup. We stay on hand to guide, tweak, and optimise.
CLIENT TESTIMONIALS
Why Founders Love Us
"Loved everything so far"
"Georgia & Nora have been instrumental in the growth of our business. They are the backbone of delivery, systems and marketing."
- FORT/S
"Your help was exactly what we needed"
"We’re both physios and had no idea where to start with the business. You helped us put down a plan, build a clear strategy, and gave us the push we needed to move forward. The website you created perfectly shows who we are and what we do - your help was exactly what we needed to get started."
- Move & Heal
"I could not recommend GEL more highly"
"Working with GEL has been nothing short of exceptional. As a perfectionist with a very clear vision and high standards, I needed a web partner who could not only execute but elevate my ideas - and they exceeded every expectation. They didn't just build my website - they engineered a couple digital foundation, seamlessly integrating the CRM, and all the behind the scenes systems needed to support a premium client experience."
- Veldra Group Ltd
MEET THE FOUNDERs
Georgia & Nora
After a decade in marketing and systems strategy, we realised founders didn’t need more tools - they needed a team that could connect the dots.
Now, GEL helps ambitious entrepreneurs build smarter businesses - ones that grow sustainably, scale smoothly, and actually feel good to run.
10+ years in marketing + systems strategy
100+ founders supported
Experts in automation, CRM + creative growth
OUR PACKAGES
Two ways to make it... gel
COMING SOON
LAUNCH
The Core Plan
For founders who want to build their own systems
Your all-in-one GEL CRM system
Business Growth Course
High-converting automation + templates
Group Support + Onboarding Call
Most popular
GROWTH
The Build Plan
For founders ready to scale strategically & quickly
End-to-end business audit
Fully custom CRM + automation build
Ongoing strategy + 1-1 support calls
Built around your unique business model
LEt'S TALK AND SEE IF WE'RE A GOOD FIT!
Ready to simplify, systemise & scale?
You’ve built something great. Now let’s make it grow - with strategy and systems that actually work.
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